As a natural product, it is inherently earth-friendly. Natural stone offers many attractive, environmentally friendly attributes, including an enduring life-cycle, durability, ease of care and maintenance, and quarry and manufacturing best practices. As the premier construction material, natural stone is held in high regard because it reflects unique character, stability, and grandeur-qualities each lover of stone embodies. Its variations in color, pattern, and texture are impossible to replicate, making natural stone more visually interesting, and because it comes from the earth, its eco-friendly composition makes it the natural choice.
Natural stone exists in such a broad range of colors, patterns, finishes and textures. Think back to when you were a child and found different colored stones that you wanted to take home because of how beautifully unique they were. The diversity you can get, and what you can do with it is endless, it is all about your imagination. No matter what your vision, natural stone will paint it into reality.
Just as the Parthenon, Stonehenge, and the Pyramids have lasted for centuries, you too can set your legacy in stone. Frame it permanently with the timeless personal touch that only comes from using natural stone. When you build genuinely, you capture an emotional connection to those buildings and monuments that carry a great deal of meaning because people look to them for history, tradition, and to tell the stories of mankind through the ages.
What's more earth friendly than the earth itself? Natural stone is non-toxic and lasts a lifetime. No chemicals go into its quarrying or fabricating. It is pure, and therefore void of any foreign substance that might be harmful to the earth or to your health. Using natural stone for your projects shows that you care about the environment and consciously strive to preserve it.
Nothing can emulate nature's creativity. Because natural stone is quarried from the earth and not man-made, it is improbable to ever find exactly matching tiles or slabs. One slab may even look different from end to end. Many things affect the ultimate graining and coloration of natural stone including underground springs, mineral deposits, earth shifts, temperature, natural solutions in the earth, and pressure these elements receive over time. There is no way to duplicate these naturally occurring factors in a laboratory. You wouldn't design a project to be a weak imitation of existing structures. Likewise, you want your works to stand out, to reflect your passion, your taste, and your personality. Natural stone is a one-of-a-kind building material that sets you apart from others because it can't be mimicked, manufactured, or faked. It is for those with imagination that never expires.
Making your individual mark on the world is now much more affordable than it used to be because stone quarrying and processing technology has improved. New automated machinery allows fabricators to cut natural stone thinner, at less cost, and more consistently than in times past. It is also more affordable because transportation is cheaper, and the development of new anchorage systems makes installation easier, quicker, and more secure. In addition, natural stone is simple to care for and durable, so your investment lasts a lifetime.
Natural stone ages beautifully. Fears you may have about accidentally ruining it are really unnecessary. Certainly, performing proper care and maintenance is prudent, but unlike almost every other building material, stone does not decay. Rather, its natural beauty only enhances through years of use. The more it ages, the faster a "patina," or light sheen on the surface, develops. The "patina" also helps prevent staining. If your stone somehow happens to stain, it can be repaired in almost every case. However, just like birthmarks, wrinkles or freckles highlight a person's genuine qualities, when stone is stained, cracked or pitted, those marks add character, and it becomes an even more unique reflection of life.